Job Description

1. Develop and implement marketing plans and strategies to promote our eyewear products across various channels, including digital, social media, print, and events.
2. Create compelling content for marketing materials, including website copy, social media posts, email newsletters, and advertising campaigns.
3. Collaborate with the design team to develop visually appealing marketing materials, such as banners, advertisements, and product packaging, that align with our brand identity.
4. Manage social media channels, including Facebook, Instagram, Twitter, and LinkedIn, by creating engaging content, responding to comments and messages, and growing our follower base.
5. Conduct market research to identify trends, customer preferences, and competitive landscape, and use insights to inform marketing strategies and product development.
6. Plan and execute promotional events, product launches, and collaborations with influencers and partners to increase brand visibility and drive sales.
7. Monitor and analyze the performance of marketing campaigns and initiatives, using data and analytics tools to measure ROI and optimize future strategies.
8. Stay up-to-date with industry trends, emerging technologies, and best practices in marketing, and make recommendations for continuous improvement.

Job Specification:

• Proven experience in marketing, preferably in the retail or fashion industry.
• Strong written and verbal communication skills, with the ability to craft compelling content for different channels and audiences.
• Proficiency in digital marketing tools and platforms, including social media management, email marketing, and analytics.
• Creative thinking and problem-solving skills, with a keen eye for design and attention to detail.
• Ability to work effectively in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines.
• Excellent teamwork and collaboration skills, with the ability to work cross-functionally with different departments.
• Passion for fashion, eyewear, and consumer trends.