KEY JOB RESPONSIBILTIES:

• To research and analyze the 2 wheeler market trend and project the annual market share and sales volume model wise based on our current and upcoming product strength.
•  To plan branding activities, launches, ATL activities, month wise dealer wise and prepare the budget.

• Preparation of media plan for our activities well in advance.
• Establish marketing campaign as the best in class in the market.
• Monitor competitors’ landscape very closely and come up with counter plan.
• Create concrete plan for best positioning of our products in the market.
• Lead digital and ATL team for achieving the common goal and maintain harmony and coordination with other departments.
• Improve our reach through social media and effectively deal with the queries and work on conversion of the lead generated via digital platform.
• Ensure CI norms are followed properly in all campaign and branding at each dealership.
• Maintain professional relations with vendors, agencies, Medias and external stakeholders.

Skills & Qualification:

• Postgraduate in Business Management from a premier institute.

• At least 8 years’ of experience in a managerial position in Marketing functions.

• Exposure on digital marketing tools will be an added advantage.

• Thorough knowledge of Finance & Market developments.

• Knowledge of global trends in automobile and related businesses.

• Good negotiation and communication techniques.

• Good command over analytical and statistical tools and related computing software.